Luxury
Koreans love foreign luxury goods — cars, watches, clothes, shoes, bags, and many others — almost with feverish admiration.
But when we speak of luxury in salt, people laugh.
They do not break away from the fixed idea that salt must be the cheapest thing.
They show no interest in the story of how salt becomes a diamond, how it is transformed into a jewel made from salt.
They want to buy a diamond at the price of ordinary salt.
Bamboo salt has long been regarded as something used by people who are ill, something people only look for when their health has already declined.
But not all bamboo salt is the same.
Much of what is called bamboo salt is being sold as if copper were being passed off as diamond.
It pains me to see copper and diamond treated as the same thing.
That is why I have turned my eyes overseas, and there, we are beginning to receive a response.
Koreans may only begin to make a great fuss after foreigners start choosing it first as a luxury salt.
That is why my father entrusted only me with the highest secret method of bamboo salt — one that could even lead toward medicine.
For 30 years, I have made it according to that method, and now I have completed all preparations to bring it to the world market.
My father told me that Koreans often recognize something only after it returns from overseas, and he told me to prepare accordingly.
Other luxury goods are mostly things that are shown outwardly.
They do not help one’s health.
But luxury bamboo salt helps build a healthy body.
Even if a person possesses all the money in the world, if they are not healthy, they cannot use that money.
My wish has been for people to put luxury bamboo salt into all their food, to eat happily, and to care for their health at the same time.
For 30 years, I risked my life to complete this luxury bamboo salt.
And now, I am criticized for not selling it at the price of copper.
That is why I intend to export it at a rightful price.
People overseas recognize luxury, and they have the rational mind to pay a rightful price for what is truly valuable.
Luxury
Koreans love foreign luxury goods — cars, watches, clothes, shoes, bags, and many others — almost with feverish admiration.
But when we speak of luxury in salt, people laugh.
They do not break away from the fixed idea that salt must be the cheapest thing.
They show no interest in the story of how salt becomes a diamond, how it is transformed into a jewel made from salt.
They want to buy a diamond at the price of ordinary salt.
Bamboo salt has long been regarded as something used by people who are ill, something people only look for when their health has already declined.
But not all bamboo salt is the same.
Much of what is called bamboo salt is being sold as if copper were being passed off as diamond.
It pains me to see copper and diamond treated as the same thing.
That is why I have turned my eyes overseas, and there, we are beginning to receive a response.
Koreans may only begin to make a great fuss after foreigners start choosing it first as a luxury salt.
That is why my father entrusted only me with the highest secret method of bamboo salt — one that could even lead toward medicine.
For 30 years, I have made it according to that method, and now I have completed all preparations to bring it to the world market.
My father told me that Koreans often recognize something only after it returns from overseas, and he told me to prepare accordingly.
Other luxury goods are mostly things that are shown outwardly.
They do not help one’s health.
But luxury bamboo salt helps build a healthy body.
Even if a person possesses all the money in the world, if they are not healthy, they cannot use that money.
My wish has been for people to put luxury bamboo salt into all their food, to eat happily, and to care for their health at the same time.
For 30 years, I risked my life to complete this luxury bamboo salt.
And now, I am criticized for not selling it at the price of copper.
That is why I intend to export it at a rightful price.
People overseas recognize luxury, and they have the rational mind to pay a rightful price for what is truly valuable.